7B the migo IQ blog

April 22, 2017

Manufacturing Paradise

By Ana Portnoy Brimmer

“That water---have you ever seen anything like it? Far out, to the horizon, the colour of the water is navy-blue; nearer, the water is the colour of the North American sky. From there to the shore, the water is pale, silvery, clear, so clear that you can see its pinkish-white sand bottom. Oh, what beauty! Oh, what beauty!” - Jamaica Kincaid, A Small Place

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April 04, 2017

Behind Closed Gates: Debunking Myths from the Other Side

By Ana Portnoy Brimmer

Passersby walk around with strained necks trying to catch a glimpse of the inside. Hands conceal mouths as they spew the day’s rumors into neighboring ears. Both AM and FM radio stations spin fantastical tales, which they insist on calling news; and without ever having set foot near the site during the duration of el paro (1), individuals, Island-wide, weave astounding works of fiction.

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March 23, 2017

Migo IQ announces addition of three members to Board of Directors

By Annie Mueller

Migo IQ is pleased and honored to announce three new members to the Board of Directors. Shirley Overly, Eddie Andrus, and Kyle Ellicott will be joining Jonathan Kotthoff, CEO and founder of migo IQ.

Shirley Overly has extensive experience in investment, financial brokerage, and real estate. As the President, shareholder and principal of Haley Securities, Inc., she is responsible for investor relations and syndicating equity needed to acquire new properties.  Overly also assists in underwriting potential acquisitions and dispositions for Haley Real Estate Group.  Since 2001, Overly has been a member of the general partnership.  Prior to joining the Haley team, she was an independent consultant specializing in budgeting and financial analysis for health care companies.

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March 02, 2017

My University of Puerto Rico, My Home

By Ana Portnoy Brimmer

I remember.

I remember feeding stale pieces of pan sobao’ (1) to the ducks and fish in the ponds by the rector’s house at the University of Puerto Rico-Mayagüez. I was about six years old, and my sister and I loved going to the University with my father, a Mathematics professor, whenever he had to work on the weekends or during the summer. The ducks would follow us around, eager to be the chosen ones to receive the colmado (2) delicacy, the fish swimming in circles like underwater hawks waiting for their prey.

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February 27, 2017

Individualization versus personalization (and how brick-and-mortar retailers can get the right one)

By Annie Mueller

Personalization is one of the marketing buzzwords of the last few years that is starting to fade out. From online shopping giants like Amazon to brick-and-mortar retailers, everyone is betting on personalization to win customers.

The reason that it’s fading now is that marketing executives have come to understand that when marketing service providers say, “Personalization!” what they actually mean is “Segmentation! But smaller!”

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February 19, 2017

Las Mujeronas of "Puerto Rico Women in Startups"

By Ana Portnoy Brimmer

You could hear them clinking glasses, their drinks sloshing back and forth, laughing over their witticisms and end-of-the-day anecdotes. Business cards sliced through the air as they exchanged them vigorously among each other, making sure no one was left without one. And ideas. How they exchanged ideas with an eagerness for collaboration, cooperation and partnerships.

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February 17, 2017

Brick and mortar's two best bets for improving customer loyalty in retail

By Annie Mueller

For retail execs, deciding what to spend time on is the biggest question of each day. There are many demands, many opportunities, and only so many hours in the day. One of the top priorities for any executive has to be increasing customer loyalty. Keeping and improving customer loyalty in retail is what helps a brick-and-mortar brand increase revenue. That's because a retained customer is worth much more than a new customer.

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February 01, 2017

Brick and mortar retailers can finally beat Amazon at their own game

By Michael Yublosky

The news for brick and mortar retailers from the land where Amazon reigns supreme, the world of e-commerce retailing, is not good, not good at all. Amazon continues to eat the lunch of brick and mortar retailers. If these trends continue, Amazon will gobble up their breakfast, dinner, and snacks, too.

If there’s any question Amazon’s success will continue to increase exponentially, just look at the numbers.

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January 25, 2017

The three key factors to building customer loyalty in retail

By Mandy Hawkins

80% of sales come from 20% of your customers. Building a better retail customer loyalty program is essential to your success (1).  Happy customers loyally return. And happy customers are likely to tell their friends and family about their satisfaction. 

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December 30, 2016

Four retailers who won with their interactive holiday displays

By Mandy Hawkins

If you’ve ever seen Jean Shepherd’s A Christmas Story, you can recall the scene where Ralphie and his family vie for a spot in front of the local retailer’s holiday display, in order to catch a glimpse of the splendor.  Elbow-to-elbow, people frosted the glass to see what Higbees determined to represent the magic of the season.  Ralphie, of course had his eye on one thing—an official Red Ryder carbine action, two-hundred shot range model air rifle. 

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