7B the migo IQ blog

December 26, 2016

That Time of Year

By Ana Portnoy Brimmer

A fictional look at the holidays in Puerto Rico from many perspectives.

La Familia Puelto Jiqueña

“Jorge, caramba, deja eso ya! Stop eating el cuerito!” Laura yelled at her husband as she mixed the arroz con gandules inside a caldero big enough to bathe in, tired of reminding him about his cholesterol levels and high blood pressure.

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December 14, 2016

Key features in a retail app that shoppers will love

By Mandy Hawkins

In the retail industry there is one guarantee: there will always be competition.

And when your competition gets better, you’ve got to strategize your next move. This includes creating an omnichannel approach to reaching and retaining customers.

One of the most important tools in your omnichannel arsenal is your mobile app. With mobile sales from apps reaching $59.86 billion in 2015, it is important for retailers’ apps to integrate and enhance the customer’s online and in-store journey (1). These three key features will make users fall in love with your app.

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November 26, 2016

Life in Between: Puerto Rico and the Caribbean Sea and Atlantic Ocean

By Ana Portnoy

In the Caribbean, living life in between, in a constant liminal state, whether culturally, identity-wise, or in any other dimension of life, is commonplace. The diversity of the region, of the particular historical experiences of each individual nation, makes for a polysemous way of life.

It’s no surprise then that, not only does Puerto Rico find itself living in the middle conceptually and culturally, but it also finds itself physically in between the Caribbean Sea and the Atlantic Ocean.

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November 23, 2016

Our sincere thanks to retailers staying closed on Thanksgiving Day

By Annie Mueller

Black Friday is arguably the most important shopping day for U.S. retailers, or at least it has been. Black Friday weekend alone has accounted for 10 to 15% of total holiday sales, with sales between $50 and $60 billion in 2011, 2012, and 2013 (1).

Lately, though, Black Friday has not been quite the powerhouse that retailers would like it to be:

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November 22, 2016

How brick-and-mortar retailers can dream up a better Black Friday

By Mandy Hawkins

Let’s talk turkey for a second.  

...

Okay, that’s enough.  Now it’s time to get shopping!  

While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line.  Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly.  How do they accomplish this in today’s competitive marketplace? 

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November 15, 2016

The Customer Journey: It’s All About the Experience

By Mandy Hawkins

Shopping cycles have always revolved around the following process: identifying a need, becoming informed, and making the purchase.  In the past, this was pretty much a product-driven process, and fulfillment of the need was only met in a brick-and-mortar setting.  

Now it's all about the customer journey, which involves the same aspects, but is consumer-driven.  Fulfillment can take place in a physical location, or through the wonder of ecommerce.  Why is understanding the new customer journey so important?  It's obvious that retailers who remain product focused will be forgotten to those who make the journey an experience for the customer.  So how does the retailer go about accomplishing this?

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November 10, 2016

Retailers: It's time to fix mobile

By Annie Mueller

Here's why mobile matters:

  • "Mobile users consider their devices to be a part of themselves. A study of mobile behavior by ExactTarget found that 85% of respondents said mobile devices are a central part of everyday life, signifying connectivity to all that’s going on in their world. Mobile connectivity also represents personal space that can be customized to meet one’s needs" (Data Mentors).
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October 29, 2016

Puerto Rico: Seasons Like No Others

By Ana Portnoy Brimmer

“It’s summer year round,” some people say, romanticizing Puerto Rico. “There are only two seasons: hot and hotter,” others declare with utmost certainty.

To the outsider, to the un-Caribbean eye, Puerto Rico may seem like a seasonless Archipelago, like it’s “the same” all the time, a mere duality of sunshine and rain. But if you look closely, underneath the surface of our “one-dimensional heat veneer,” there lies a complex and multifaceted cycle, seasons like no others, environmentally and culturally grounded dynamics unique to the Caribbean, to Puerto Rico.

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October 25, 2016

Halloween Trends: the not-so-spooky trends for retail

By Mandy Hawkins

It’s that time of year again: more clothing layers are added, and pumpkin spice-everything is flooding store shelves.  Welcome to fall.  

While the spotlight for amped up retail spending has always shone upon Black Friday and the holiday shopping season, the National Retail Federation has some not-so-spooky forecasts for Halloween spending.  There’s no need to scream when you look at these statistics.

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October 11, 2016

Inspired Buying: how retailers can use the power of the pin

By Mandy Hawkins

Picture this: It’s the holiday shopping season in Nostalgiaville, USA.  

A fresh snow is glistening on the trees, lampposts, and windowsills.  With a list in hand, your customers walk Main Street, certain they will find shopping inspiration in your beautifully staged store windows.  

This inspiration leads to purchases that are certain to be the most treasured gifts received.  

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