7B the migo IQ blog

October 08, 2016

From Mayagüez to San Juan: Somos Puerto Rico

By Ana Portnoy Brimmer

Every muscle in my body was tense. My jaw, elbows, and back were locked without the remotest possibility of release. My fingers were tight around the steering wheel, eyes wide, darting from windshield, to mirror, to blindspot, and back, heart racing like I was running a marathon. I was driving in San Juan.

Shifting between defensive and offensive driving and constantly making sure I was still alive, I realized how much I missed the narrow, single-laned, crowded-in-by-mango-trees streets of my hometown: Mayagüez.

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September 23, 2016

Omnichannel Wins: Retailers who are redefining the shopping experience

By Mandy Hawkins

Omnichannel is the golden word in retail right now, and for good reason.

Customers are not solely committed to either brick and mortar or online shopping, but see the two as one.  In fact, most customers would never utter the words “brick and mortar,” but would differentiate by simply saying online or in-store. More and more often now, customers don't differentiate at all. They see their interaction with a brand as a continual experience, managed through many channels.

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September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

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September 08, 2016

Money on a mission: 6 ways everyday (business) heroes are doing good

By Mandy Hawkins

Sometimes it may seem that the world has fallen apart.  Scandals are common practice.  Violence separates people.  Corporate greed is at an all-time high.  

Fear not!  

A light of hope illuminates through the darkness.  There are those who continue to show kindness, give back, or even give it all away.  Who are these do-gooders, these cape-less crusaders?  What can they teach us?

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August 27, 2016

Poesía: Healing, Resisting, and Building Bridges

By Ana Portnoy Brimmer

“I am the memory of…” the room filled with the barely audible sound of pen on paper, the poets sitting around the table reacting, manifesting, to the writing prompt. Smiles, lip biting, furrowed brows, and deep sighs went around the table.

Mariposa read the next writing prompt. “I feel most alive when...”

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August 23, 2016

Bringing back your back-to-school shoppers

By Mandy Hawkins

The first day of school: kids dread it, parents celebrate it. No other day in a year can collectively conjure up such an emotional wave. As the retailer, you celebrate your portion of success, considering that most American families spent somewhere around $75.80 on back to school supplies.

As families find themselves in the rhythm of bus stops, homework, and after-school activities, you now focus on how to make loyal customers out of those who supported your business for their academic needs. After all, the holiday shopping season is just around the corner (we’re not suggesting you put out the decoration just yet).

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August 15, 2016

Techy TV, functional bags, and belly laughs: what we love, August 2016 edition

By Caitlin Lawson

the migo IQ team

Halfway through August already? Wow, has the time flown by! As the summer's coming to an end and the kids are going back to school (and it's still hot and humid down here in Puerto Rico), we thought it'd be a great time to liven things up with our third installment of What We Love.

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August 10, 2016

Defining the Ultimate Customer Experience in Retail

By Mandy Hawkins

Imagine this scenario: your savvy customer has done their homework and found that you, their favorite retailer, has found a sweet deal online for a product they want, but they need to touch and experience this product before purchase.

They walk through your doors, marking the beginning of their quest, and trek with intention directly to the section of your store that should contain the item they desperately seek. They lap an aisle or two, and circle again, hoping that they’ve overlooked where the item has been placed.

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August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.

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July 28, 2016

7 important trends in brick-and-mortar retail

By Annie Mueller

You can drive yourself crazy trying to keep up with trends, and that's not good for you or for your business. It's not wise to chase every buzzword or "next big thing" that comes along, but it is wise to keep an eye on the major trends in brick-and-mortar retail as they develop. Here are 7 we think you should know about.

1. Online sales are a major sales channel for all retailers.

2016 saw a tipping point in online sales: for the first time, the majority of retail sales were made online rather than in-store. A survey done by the United Parcel Service, Inc., showed that 51% of purchases came from online sales.

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