February 01, 2017
Brick and mortar retailers can finally beat Amazon at their own game
By Michael Yublosky
The news for brick and mortar retailers from the land where Amazon reigns supreme, the world of e-commerce retailing, is not good, not good at all. Amazon continues to eat the lunch of brick and mortar retailers. If these trends continue, Amazon will gobble up their breakfast, dinner, and snacks, too.
If there’s any question Amazon’s success will continue to increase exponentially, just look at the numbers.
Over the past five years, Amazon has grown their US-based workforce from 30,000 employees in 2011 to over 180,000 today. Recently, Amazon announced plans to create an additional 100,00 full-time, full-benefit jobs in the U.S. over the next year and a half.
No matter where brick and mortar stores are located, they won’t be immune to the colossal footprint of Amazon’s electronic successes.
To handle their ever-expanding business, Amazon has already begun construction of new fulfillment centers in Texas, New Jersey, California and Florida. Long-range plans call for expansion throughout the United States.
Customer Loyalty Builds Traffic and Business
For over half a century, retail stores could count on customer loyalty and goodwill to create traffic and increased business. But now Amazon and other electronic retailers are using big data to cement their own inroads in customer loyalty and devotion to their brand.
While none of this is news to brick and mortar retailers, it may be breaking news to reveal there is a way to beat Amazon and other electronic retailers at their own game.
It’s the age-old adage that is as true as it is trite: If you can’t beat ‘em, join ’em.
But you won’t need legions of analyzers, millions of dollars and super computers to level the playing field with the behemoths of electronic retailing. All you’ll need is migo IQ. With migo IQ, brick and mortar retailers can master data the way the BIG boys do without paying a BIG price.
Personalized Shopping Experience Enhanced for Brick and Mortar Retailers
Migo IQ’s intelligent software combines machine learning with data processing and then marries them to your inventory and physical shopping environment to create a personalized VIP shopping experience even the BIG boys would envy.
All this computing power and personal attention for your customers can be housed ingeniously in your store’s app. And if your store doesn't have an app, we can build one for you.
Customize Your Coupon Offers and Recommendations
Migo IQ generates a real time, in-store personal shopping experience that is customized to each shopper. It delivers offers and recommendations at the precise time and location when your customers are most likely to make a purchase.
So rather than a store employee inquiring, “May I help you,” and getting hit with a blank stare, customers shopping with mobile phones will be offered customized promotional offers, not generic ones that encourage purchase right on the spot.
Customers are already using mobile phones to take advantage of coupon offers they acquire online. With migo IQ delivering offers as they walk through each department, your customers’ mobile shopping experience will become even more valuable.
The benefits of migo IQ are instantaneous for brick and mortar retailers. You’ll heighten retail loyalty by providing a more personalized in-store shopping experience. Customers who have higher satisfaction while shopping with you today are more likely to return for repeat purchases.
And the higher conversions created by Migo IQ will lead to higher revenue and increased profit.
Isn’t it about time you fought back against Amazon and beat them at their own game? With all migo IQ can do, you can fight back and start winning again.