Archive for the ‘Customer Loyalty’ Category

February 17, 2017

Brick and mortar's two best bets for improving customer loyalty in retail

By Annie Mueller

For retail execs, deciding what to spend time on is the biggest question of each day. There are many demands, many opportunities, and only so many hours in the day. One of the top priorities for any executive has to be increasing customer loyalty. Keeping and improving customer loyalty in retail is what helps a brick-and-mortar brand increase revenue. That's because a retained customer is worth much more than a new customer.

January 25, 2017

The three key factors to building customer loyalty in retail

By Mandy Hawkins

80% of sales come from 20% of your customers. Building a better retail customer loyalty program is essential to your success (1).  Happy customers loyally return. And happy customers are likely to tell their friends and family about their satisfaction. 

August 23, 2016

Bringing back your back-to-school shoppers

By Mandy Hawkins

The first day of school: kids dread it, parents celebrate it. No other day in a year can collectively conjure up such an emotional wave. As the retailer, you celebrate your portion of success, considering that most American families spent somewhere around $75.80 on back to school supplies.

As families find themselves in the rhythm of bus stops, homework, and after-school activities, you now focus on how to make loyal customers out of those who supported your business for their academic needs. After all, the holiday shopping season is just around the corner (we’re not suggesting you put out the decoration just yet).

July 11, 2016

What your brick-and-mortar customers wish you knew

By Annie Mueller

It seems tricky to get brick-and-mortar shopping right for discerning customers, used to the convenience and limitless options of online retail. First they want more interaction; then they want less. They want mobile apps; they want face-to-face service. They want delivery; they want in-store experiences. It seems like they want everything, all the time; how do you decide what to improve, what to change, and what to pass by?