Archive for the ‘Intelligent Brick and Mortar’ Category

February 27, 2017

Individualization versus personalization (and how brick-and-mortar retailers can get the right one)

By Annie Mueller

Personalization is one of the marketing buzzwords of the last few years that is starting to fade out. From online shopping giants like Amazon to brick-and-mortar retailers, everyone is betting on personalization to win customers.

The reason that it’s fading now is that marketing executives have come to understand that when marketing service providers say, “Personalization!” what they actually mean is “Segmentation! But smaller!”

February 01, 2017

Brick and mortar retailers can finally beat Amazon at their own game

By Michael Yublosky

The news for brick and mortar retailers from the land where Amazon reigns supreme, the world of e-commerce retailing, is not good, not good at all. Amazon continues to eat the lunch of brick and mortar retailers. If these trends continue, Amazon will gobble up their breakfast, dinner, and snacks, too.

If there’s any question Amazon’s success will continue to increase exponentially, just look at the numbers.

November 23, 2016

Our sincere thanks to retailers staying closed on Thanksgiving Day

By Annie Mueller

Black Friday is arguably the most important shopping day for U.S. retailers, or at least it has been. Black Friday weekend alone has accounted for 10 to 15% of total holiday sales, with sales between $50 and $60 billion in 2011, 2012, and 2013 (1).

Lately, though, Black Friday has not been quite the powerhouse that retailers would like it to be:

October 25, 2016

Halloween Trends: the not-so-spooky trends for retail

By Mandy Hawkins

It’s that time of year again: more clothing layers are added, and pumpkin spice-everything is flooding store shelves.  Welcome to fall.  

While the spotlight for amped up retail spending has always shone upon Black Friday and the holiday shopping season, the National Retail Federation has some not-so-spooky forecasts for Halloween spending.  There’s no need to scream when you look at these statistics.

September 08, 2016

Money on a mission: 6 ways everyday (business) heroes are doing good

By Mandy Hawkins

Sometimes it may seem that the world has fallen apart.  Scandals are common practice.  Violence separates people.  Corporate greed is at an all-time high.  

Fear not!  

A light of hope illuminates through the darkness.  There are those who continue to show kindness, give back, or even give it all away.  Who are these do-gooders, these cape-less crusaders?  What can they teach us?

August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.

July 28, 2016

7 important trends in brick-and-mortar retail

By Annie Mueller

You can drive yourself crazy trying to keep up with trends, and that's not good for you or for your business. It's not wise to chase every buzzword or "next big thing" that comes along, but it is wise to keep an eye on the major trends in brick-and-mortar retail as they develop. Here are 7 we think you should know about.

1. Online sales are a major sales channel for all retailers.

2016 saw a tipping point in online sales: for the first time, the majority of retail sales were made online rather than in-store. A survey done by the United Parcel Service, Inc., showed that 51% of purchases came from online sales.

July 22, 2016

6 major changes in brick-and-mortar retail

By Annie Mueller

Brick-and-mortar retail has come a long way. Take a look at the recent changes that are affecting current trends and will determine the best way for brick-and-mortar businesses to succeed in the future.

1. Goodbye, sales funnel. Hello, customer journey.

The sales funnel is gone. Now it’s all about the customer journey, a cyclical path which the customer can enter and exit at will, and at any point along the path.

June 19, 2016

Retail Challenges: the 3 biggest problems facing brick-and-mortar

By Mandy Hawkins

Remember the nostalgic stories of when it was common to walk into a store, be greeted by your first name, and receive what you needed, often based on the foreknowledge the store owner had of you? 

There were butchers ready with your roast and five and dimes that offered the best deals for your household items.  Service was superior.  People wanted to visit their favorite stores because the experience was convenient and personal.  However, the convenience and luxury of e-commerce was not yet existent. Customers didn't have the options they have today.