July 11, 2016
By Annie Mueller
It seems tricky to get brick-and-mortar shopping right for discerning customers, used to the convenience and limitless options of online retail. First they want more interaction; then they want less. They want mobile apps; they want face-to-face service. They want delivery; they want in-store experiences. It seems like they want everything, all the time; how do you decide what to improve, what to change, and what to pass by?