posts tagged brand values

February 17, 2017

Brick and mortar's two best bets for improving customer loyalty in retail

By Annie Mueller

For retail execs, deciding what to spend time on is the biggest question of each day. There are many demands, many opportunities, and only so many hours in the day. One of the top priorities for any executive has to be increasing customer loyalty. Keeping and improving customer loyalty in retail is what helps a brick-and-mortar brand increase revenue. That's because a retained customer is worth much more than a new customer.