posts tagged brick-and-mortar

February 01, 2017

Brick and mortar retailers can finally beat Amazon at their own game

By Michael Yublosky

The news for brick and mortar retailers from the land where Amazon reigns supreme, the world of e-commerce retailing, is not good, not good at all. Amazon continues to eat the lunch of brick and mortar retailers. If these trends continue, Amazon will gobble up their breakfast, dinner, and snacks, too.

If there’s any question Amazon’s success will continue to increase exponentially, just look at the numbers.

December 30, 2016

Four retailers who won with their interactive holiday displays

By Mandy Hawkins

If you’ve ever seen Jean Shepherd’s A Christmas Story, you can recall the scene where Ralphie and his family vie for a spot in front of the local retailer’s holiday display, in order to catch a glimpse of the splendor.  Elbow-to-elbow, people frosted the glass to see what Higbees determined to represent the magic of the season.  Ralphie, of course had his eye on one thing—an official Red Ryder carbine action, two-hundred shot range model air rifle. 

November 23, 2016

Our sincere thanks to retailers staying closed on Thanksgiving Day

By Annie Mueller

Black Friday is arguably the most important shopping day for U.S. retailers, or at least it has been. Black Friday weekend alone has accounted for 10 to 15% of total holiday sales, with sales between $50 and $60 billion in 2011, 2012, and 2013 (1).

Lately, though, Black Friday has not been quite the powerhouse that retailers would like it to be:

November 22, 2016

How brick-and-mortar retailers can dream up a better Black Friday

By Mandy Hawkins

Let’s talk turkey for a second.  

...

Okay, that’s enough.  Now it’s time to get shopping!  

While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line.  Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly.  How do they accomplish this in today’s competitive marketplace? 

October 11, 2016

Inspired Buying: how retailers can use the power of the pin

By Mandy Hawkins

Picture this: It’s the holiday shopping season in Nostalgiaville, USA.  

A fresh snow is glistening on the trees, lampposts, and windowsills.  With a list in hand, your customers walk Main Street, certain they will find shopping inspiration in your beautifully staged store windows.  

This inspiration leads to purchases that are certain to be the most treasured gifts received.  

September 23, 2016

Omnichannel Wins: Retailers who are redefining the shopping experience

By Mandy Hawkins

Omnichannel is the golden word in retail right now, and for good reason.

Customers are not solely committed to either brick and mortar or online shopping, but see the two as one.  In fact, most customers would never utter the words “brick and mortar,” but would differentiate by simply saying online or in-store. More and more often now, customers don't differentiate at all. They see their interaction with a brand as a continual experience, managed through many channels.

September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

August 10, 2016

Defining the Ultimate Customer Experience in Retail

By Mandy Hawkins

Imagine this scenario: your savvy customer has done their homework and found that you, their favorite retailer, has found a sweet deal online for a product they want, but they need to touch and experience this product before purchase.

They walk through your doors, marking the beginning of their quest, and trek with intention directly to the section of your store that should contain the item they desperately seek. They lap an aisle or two, and circle again, hoping that they’ve overlooked where the item has been placed.

August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.

July 28, 2016

7 important trends in brick-and-mortar retail

By Annie Mueller

You can drive yourself crazy trying to keep up with trends, and that's not good for you or for your business. It's not wise to chase every buzzword or "next big thing" that comes along, but it is wise to keep an eye on the major trends in brick-and-mortar retail as they develop. Here are 7 we think you should know about.

1. Online sales are a major sales channel for all retailers.

2016 saw a tipping point in online sales: for the first time, the majority of retail sales were made online rather than in-store. A survey done by the United Parcel Service, Inc., showed that 51% of purchases came from online sales.

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