posts tagged business

July 22, 2016

6 major changes in brick-and-mortar retail

By Annie Mueller

Brick-and-mortar retail has come a long way. Take a look at the recent changes that are affecting current trends and will determine the best way for brick-and-mortar businesses to succeed in the future.

1. Goodbye, sales funnel. Hello, customer journey.

The sales funnel is gone. Now it’s all about the customer journey, a cyclical path which the customer can enter and exit at will, and at any point along the path.

July 11, 2016

What your brick-and-mortar customers wish you knew

By Annie Mueller

It seems tricky to get brick-and-mortar shopping right for discerning customers, used to the convenience and limitless options of online retail. First they want more interaction; then they want less. They want mobile apps; they want face-to-face service. They want delivery; they want in-store experiences. It seems like they want everything, all the time; how do you decide what to improve, what to change, and what to pass by?

June 18, 2016

5 unlikely startups teaching us 5 unlikely lessons

By Mandy Hawkins

We’ve all heard it said that with age comes wisdom.  However, age should not be the barrier that divides solid advice from the things we leave behind.  These startup companies offer up wisdom that entrepreneurs, seasoned business veterans, and everyone in between can apply to life.

Lesson 1: Simple ideas can become worldwide movements with a little help from friends.

When maternity-driven bedrest was mandated for VarageSale’s founder, she quickly realized that there needed to be a better solution to the online garage sale communities that were forming on popular social media sites.  With the help of her developer-husband, friend who acted as the site admin for a Facebook sale page, and her own maternal intuition, she formed an online garage sale app that was instantly mother-approved.