posts tagged consumer

November 22, 2016

How brick-and-mortar retailers can dream up a better Black Friday

By Mandy Hawkins

Let’s talk turkey for a second.  

...

Okay, that’s enough.  Now it’s time to get shopping!  

While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line.  Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly.  How do they accomplish this in today’s competitive marketplace? 

September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

July 22, 2016

6 major changes in brick-and-mortar retail

By Annie Mueller

Brick-and-mortar retail has come a long way. Take a look at the recent changes that are affecting current trends and will determine the best way for brick-and-mortar businesses to succeed in the future.

1. Goodbye, sales funnel. Hello, customer journey.

The sales funnel is gone. Now it’s all about the customer journey, a cyclical path which the customer can enter and exit at will, and at any point along the path.

June 15, 2016

The migo story, part 1: "It's a filter for the world."

By Annie Mueller

There are as many different stories about our startup as there are people involved in it. Here is Annie's story.

It was at the rebranding meeting that I knew I was in. Really, totally in. Committed. As in, "willing to get rid of our stuff, sell our house, leave behind our family and friends, and move our four kids to a new place far from home" committed.

I'll tell you why.

Why is because the day before that meeting, I'd been grocery shopping with our four kids. They're good kids, but when there are four of them aged 4 to 9, and you're trying to read a list, navigate aisles, and answer 2,374 questions about the universe and what's for breakfast next week on a Tuesday, your brain begins to fracture.