posts tagged customer loyalty

February 17, 2017

Brick and mortar's two best bets for improving customer loyalty in retail

By Annie Mueller

For retail execs, deciding what to spend time on is the biggest question of each day. There are many demands, many opportunities, and only so many hours in the day. One of the top priorities for any executive has to be increasing customer loyalty. Keeping and improving customer loyalty in retail is what helps a brick-and-mortar brand increase revenue. That's because a retained customer is worth much more than a new customer.

February 01, 2017

Brick and mortar retailers can finally beat Amazon at their own game

By Michael Yublosky

The news for brick and mortar retailers from the land where Amazon reigns supreme, the world of e-commerce retailing, is not good, not good at all. Amazon continues to eat the lunch of brick and mortar retailers. If these trends continue, Amazon will gobble up their breakfast, dinner, and snacks, too.

If there’s any question Amazon’s success will continue to increase exponentially, just look at the numbers.

January 25, 2017

The three key factors to building customer loyalty in retail

By Mandy Hawkins

80% of sales come from 20% of your customers. Building a better retail customer loyalty program is essential to your success (1).  Happy customers loyally return. And happy customers are likely to tell their friends and family about their satisfaction. 

September 23, 2016

Omnichannel Wins: Retailers who are redefining the shopping experience

By Mandy Hawkins

Omnichannel is the golden word in retail right now, and for good reason.

Customers are not solely committed to either brick and mortar or online shopping, but see the two as one.  In fact, most customers would never utter the words “brick and mortar,” but would differentiate by simply saying online or in-store. More and more often now, customers don't differentiate at all. They see their interaction with a brand as a continual experience, managed through many channels.

August 23, 2016

Bringing back your back-to-school shoppers

By Mandy Hawkins

The first day of school: kids dread it, parents celebrate it. No other day in a year can collectively conjure up such an emotional wave. As the retailer, you celebrate your portion of success, considering that most American families spent somewhere around $75.80 on back to school supplies.

As families find themselves in the rhythm of bus stops, homework, and after-school activities, you now focus on how to make loyal customers out of those who supported your business for their academic needs. After all, the holiday shopping season is just around the corner (we’re not suggesting you put out the decoration just yet).

August 10, 2016

Defining the Ultimate Customer Experience in Retail

By Mandy Hawkins

Imagine this scenario: your savvy customer has done their homework and found that you, their favorite retailer, has found a sweet deal online for a product they want, but they need to touch and experience this product before purchase.

They walk through your doors, marking the beginning of their quest, and trek with intention directly to the section of your store that should contain the item they desperately seek. They lap an aisle or two, and circle again, hoping that they’ve overlooked where the item has been placed.

August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.

July 11, 2016

What your brick-and-mortar customers wish you knew

By Annie Mueller

It seems tricky to get brick-and-mortar shopping right for discerning customers, used to the convenience and limitless options of online retail. First they want more interaction; then they want less. They want mobile apps; they want face-to-face service. They want delivery; they want in-store experiences. It seems like they want everything, all the time; how do you decide what to improve, what to change, and what to pass by?