posts tagged customer success

June 20, 2016

Retail Challenges: inconsistent branding leads to customer confusion

By Meghan Mabey

When starting a new retail business, one of the most important steps in developing your brand and encouraging customer loyalty is creating a logo and tagline that accurately reflects your brand and the mission of your company.

The same goes for introducing new digital technology and interactive tools for customers to use in your store. You want to increase revenue and improve customer satisfaction by producing a personalized, responsive shopping experience. You don't want to create confusion in regards to your brand and the services you provide, a professional epidemic sometimes called “brand schizophrenia.”

June 18, 2016

Against the persona, for the person: the key to brick-and-mortar success

By Annie Mueller

The most powerful writing happens when a writer forgets about the brand, the philosophy, the sales strategy, the target group, and simply writes as one person to another.

It's powerful because it's real. Ultimately, no matter what form of communication we use to share our ideas with each other, we are all limited: I am an individual, and so are you. I am tied to my individuality, my own perspective, as you are tied to yours. When I speak, no matter what pronoun or "voice" I use, I am, ultimately, always speaking as one person to another. One single, unique voice to one single, unique listener.