posts tagged data

July 28, 2016

7 important trends in brick-and-mortar retail

By Annie Mueller

You can drive yourself crazy trying to keep up with trends, and that's not good for you or for your business. It's not wise to chase every buzzword or "next big thing" that comes along, but it is wise to keep an eye on the major trends in brick-and-mortar retail as they develop. Here are 7 we think you should know about.

1. Online sales are a major sales channel for all retailers.

2016 saw a tipping point in online sales: for the first time, the majority of retail sales were made online rather than in-store. A survey done by the United Parcel Service, Inc., showed that 51% of purchases came from online sales.

June 14, 2016

How to quit overwhelming your customers

By Phillip Van Wagoner

It’s often an unchallenged assumption that offering a variety of choices is the best way to give our customers what they want.

It sounds like this: “If my store offers a wider variety of styles or products, my customers are more likely to find exactly what they’re looking for.” But do people know exactly what they’re looking for?

Choice is important, but there are a lot of reasons why this perspective, left unchecked, can be damaging to your brand, burdensome for your customer, and problematic for your business.

What retailers need to know about machine learning

By Meghan Mabey

Machine learning isn’t an entirely new science, but it’s gained fresh momentum recently. Machine learning is constantly changing and improving, allowing businesses to better predict what products customers will want. Better predictions mean higher revenue and, overall, a better customer experience that will keep customers coming back.

New advancements in the field of machine learning mean that retailers, brand owners, and managers of brick-and-mortar stores can use the same technology that Amazon and other e-commerce giants use. These online giants use the technology to offer personalized recommendations to consumers on their websites; now brick-and-mortar retailers can do the same with physical products, for a completely unique and customized in-store shopping experience.