posts tagged holiday shopping

November 22, 2016

How brick-and-mortar retailers can dream up a better Black Friday

By Mandy Hawkins

Let’s talk turkey for a second.  

...

Okay, that’s enough.  Now it’s time to get shopping!  

While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line.  Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly.  How do they accomplish this in today’s competitive marketplace? 

October 25, 2016

Halloween Trends: the not-so-spooky trends for retail

By Mandy Hawkins

It’s that time of year again: more clothing layers are added, and pumpkin spice-everything is flooding store shelves.  Welcome to fall.  

While the spotlight for amped up retail spending has always shone upon Black Friday and the holiday shopping season, the National Retail Federation has some not-so-spooky forecasts for Halloween spending.  There’s no need to scream when you look at these statistics.