posts tagged omnichannel

October 11, 2016

Inspired Buying: how retailers can use the power of the pin

By Mandy Hawkins

Picture this: It’s the holiday shopping season in Nostalgiaville, USA.  

A fresh snow is glistening on the trees, lampposts, and windowsills.  With a list in hand, your customers walk Main Street, certain they will find shopping inspiration in your beautifully staged store windows.  

This inspiration leads to purchases that are certain to be the most treasured gifts received.  

September 23, 2016

Omnichannel Wins: Retailers who are redefining the shopping experience

By Mandy Hawkins

Omnichannel is the golden word in retail right now, and for good reason.

Customers are not solely committed to either brick and mortar or online shopping, but see the two as one.  In fact, most customers would never utter the words “brick and mortar,” but would differentiate by simply saying online or in-store. More and more often now, customers don't differentiate at all. They see their interaction with a brand as a continual experience, managed through many channels.

August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.