posts tagged persona

June 18, 2016

Against the persona, for the person: the key to brick-and-mortar success

By Annie Mueller

The most powerful writing happens when a writer forgets about the brand, the philosophy, the sales strategy, the target group, and simply writes as one person to another.

It's powerful because it's real. Ultimately, no matter what form of communication we use to share our ideas with each other, we are all limited: I am an individual, and so are you. I am tied to my individuality, my own perspective, as you are tied to yours. When I speak, no matter what pronoun or "voice" I use, I am, ultimately, always speaking as one person to another. One single, unique voice to one single, unique listener.