posts tagged personalization

February 27, 2017

Individualization versus personalization (and how brick-and-mortar retailers can get the right one)

By Annie Mueller

Personalization is one of the marketing buzzwords of the last few years that is starting to fade out. From online shopping giants like Amazon to brick-and-mortar retailers, everyone is betting on personalization to win customers.

The reason that it’s fading now is that marketing executives have come to understand that when marketing service providers say, “Personalization!” what they actually mean is “Segmentation! But smaller!”

February 01, 2017

Brick and mortar retailers can finally beat Amazon at their own game

By Michael Yublosky

The news for brick and mortar retailers from the land where Amazon reigns supreme, the world of e-commerce retailing, is not good, not good at all. Amazon continues to eat the lunch of brick and mortar retailers. If these trends continue, Amazon will gobble up their breakfast, dinner, and snacks, too.

If there’s any question Amazon’s success will continue to increase exponentially, just look at the numbers.

December 14, 2016

Key features in a retail app that shoppers will love

By Mandy Hawkins

In the retail industry there is one guarantee: there will always be competition.

And when your competition gets better, you’ve got to strategize your next move. This includes creating an omnichannel approach to reaching and retaining customers.

One of the most important tools in your omnichannel arsenal is your mobile app. With mobile sales from apps reaching $59.86 billion in 2015, it is important for retailers’ apps to integrate and enhance the customer’s online and in-store journey (1). These three key features will make users fall in love with your app.

November 22, 2016

How brick-and-mortar retailers can dream up a better Black Friday

By Mandy Hawkins

Let’s talk turkey for a second.  

...

Okay, that’s enough.  Now it’s time to get shopping!  

While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line.  Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly.  How do they accomplish this in today’s competitive marketplace? 

September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

August 10, 2016

Defining the Ultimate Customer Experience in Retail

By Mandy Hawkins

Imagine this scenario: your savvy customer has done their homework and found that you, their favorite retailer, has found a sweet deal online for a product they want, but they need to touch and experience this product before purchase.

They walk through your doors, marking the beginning of their quest, and trek with intention directly to the section of your store that should contain the item they desperately seek. They lap an aisle or two, and circle again, hoping that they’ve overlooked where the item has been placed.

July 28, 2016

7 important trends in brick-and-mortar retail

By Annie Mueller

You can drive yourself crazy trying to keep up with trends, and that's not good for you or for your business. It's not wise to chase every buzzword or "next big thing" that comes along, but it is wise to keep an eye on the major trends in brick-and-mortar retail as they develop. Here are 7 we think you should know about.

1. Online sales are a major sales channel for all retailers.

2016 saw a tipping point in online sales: for the first time, the majority of retail sales were made online rather than in-store. A survey done by the United Parcel Service, Inc., showed that 51% of purchases came from online sales.

June 20, 2016

Retail Challenges: inconsistent branding leads to customer confusion

By Meghan Mabey

When starting a new retail business, one of the most important steps in developing your brand and encouraging customer loyalty is creating a logo and tagline that accurately reflects your brand and the mission of your company.

The same goes for introducing new digital technology and interactive tools for customers to use in your store. You want to increase revenue and improve customer satisfaction by producing a personalized, responsive shopping experience. You don't want to create confusion in regards to your brand and the services you provide, a professional epidemic sometimes called “brand schizophrenia.”

June 19, 2016

Retail Challenges: the 3 biggest problems facing brick-and-mortar

By Mandy Hawkins

Remember the nostalgic stories of when it was common to walk into a store, be greeted by your first name, and receive what you needed, often based on the foreknowledge the store owner had of you? 

There were butchers ready with your roast and five and dimes that offered the best deals for your household items.  Service was superior.  People wanted to visit their favorite stores because the experience was convenient and personal.  However, the convenience and luxury of e-commerce was not yet existent. Customers didn't have the options they have today.

June 15, 2016

The migo story, part 1: "It's a filter for the world."

By Annie Mueller

There are as many different stories about our startup as there are people involved in it. Here is Annie's story.

It was at the rebranding meeting that I knew I was in. Really, totally in. Committed. As in, "willing to get rid of our stuff, sell our house, leave behind our family and friends, and move our four kids to a new place far from home" committed.

I'll tell you why.

Why is because the day before that meeting, I'd been grocery shopping with our four kids. They're good kids, but when there are four of them aged 4 to 9, and you're trying to read a list, navigate aisles, and answer 2,374 questions about the universe and what's for breakfast next week on a Tuesday, your brain begins to fracture.