October 11, 2016
Inspired Buying: how retailers can use the power of the pin
By Mandy Hawkins
Picture this: It’s the holiday shopping season in Nostalgiaville, USA.
A fresh snow is glistening on the trees, lampposts, and windowsills. With a list in hand, your customers walk Main Street, certain they will find shopping inspiration in your beautifully staged store windows.
This inspiration leads to purchases that are certain to be the most treasured gifts received.