June 14, 2016
By Meghan Mabey
Machine learning isn’t an entirely new science, but it’s gained fresh momentum recently. Machine learning is constantly changing and improving, allowing businesses to better predict what products customers will want. Better predictions mean higher revenue and, overall, a better customer experience that will keep customers coming back.
New advancements in the field of machine learning mean that retailers, brand owners, and managers of brick-and-mortar stores can use the same technology that Amazon and other e-commerce giants use. These online giants use the technology to offer personalized recommendations to consumers on their websites; now brick-and-mortar retailers can do the same with physical products, for a completely unique and customized in-store shopping experience.