December 14, 2016
By Mandy Hawkins
In the retail industry there is one guarantee: there will always be competition.
And when your competition gets better, you’ve got to strategize your next move. This includes creating an omnichannel approach to reaching and retaining customers.
One of the most important tools in your omnichannel arsenal is your mobile app. With mobile sales from apps reaching $59.86 billion in 2015, it is important for retailers’ apps to integrate and enhance the customer’s online and in-store journey (1). These three key features will make users fall in love with your app.