September 23, 2016
By Mandy Hawkins
Omnichannel is the golden word in retail right now, and for good reason.
Customers are not solely committed to either brick and mortar or online shopping, but see the two as one. In fact, most customers would never utter the words “brick and mortar,” but would differentiate by simply saying online or in-store. More and more often now, customers don't differentiate at all. They see their interaction with a brand as a continual experience, managed through many channels.