posts tagged retail tech

February 27, 2017

Individualization versus personalization (and how brick-and-mortar retailers can get the right one)

By Annie Mueller

Personalization is one of the marketing buzzwords of the last few years that is starting to fade out. From online shopping giants like Amazon to brick-and-mortar retailers, everyone is betting on personalization to win customers.

The reason that it’s fading now is that marketing executives have come to understand that when marketing service providers say, “Personalization!” what they actually mean is “Segmentation! But smaller!”

December 14, 2016

Key features in a retail app that shoppers will love

By Mandy Hawkins

In the retail industry there is one guarantee: there will always be competition.

And when your competition gets better, you’ve got to strategize your next move. This includes creating an omnichannel approach to reaching and retaining customers.

One of the most important tools in your omnichannel arsenal is your mobile app. With mobile sales from apps reaching $59.86 billion in 2015, it is important for retailers’ apps to integrate and enhance the customer’s online and in-store journey (1). These three key features will make users fall in love with your app.

November 15, 2016

The Customer Journey: It’s All About the Experience

By Mandy Hawkins

Shopping cycles have always revolved around the following process: identifying a need, becoming informed, and making the purchase.  In the past, this was pretty much a product-driven process, and fulfillment of the need was only met in a brick-and-mortar setting.  

Now it's all about the customer journey, which involves the same aspects, but is consumer-driven.  Fulfillment can take place in a physical location, or through the wonder of ecommerce.  Why is understanding the new customer journey so important?  It's obvious that retailers who remain product focused will be forgotten to those who make the journey an experience for the customer.  So how does the retailer go about accomplishing this?

September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.