posts tagged retail

September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

September 08, 2016

Money on a mission: 6 ways everyday (business) heroes are doing good

By Mandy Hawkins

Sometimes it may seem that the world has fallen apart.  Scandals are common practice.  Violence separates people.  Corporate greed is at an all-time high.  

Fear not!  

A light of hope illuminates through the darkness.  There are those who continue to show kindness, give back, or even give it all away.  Who are these do-gooders, these cape-less crusaders?  What can they teach us?

August 23, 2016

Bringing back your back-to-school shoppers

By Mandy Hawkins

The first day of school: kids dread it, parents celebrate it. No other day in a year can collectively conjure up such an emotional wave. As the retailer, you celebrate your portion of success, considering that most American families spent somewhere around $75.80 on back to school supplies.

As families find themselves in the rhythm of bus stops, homework, and after-school activities, you now focus on how to make loyal customers out of those who supported your business for their academic needs. After all, the holiday shopping season is just around the corner (we’re not suggesting you put out the decoration just yet).

August 10, 2016

Defining the Ultimate Customer Experience in Retail

By Mandy Hawkins

Imagine this scenario: your savvy customer has done their homework and found that you, their favorite retailer, has found a sweet deal online for a product they want, but they need to touch and experience this product before purchase.

They walk through your doors, marking the beginning of their quest, and trek with intention directly to the section of your store that should contain the item they desperately seek. They lap an aisle or two, and circle again, hoping that they’ve overlooked where the item has been placed.

August 02, 2016

7 positive predictions for brick-and-mortar retail

By Mandy Hawkins

So you’ve done your homework and you’re beginning to see that the future of brick-and-mortar retail isn’t really all that dismal.  In fact, there are some changes developing that are worth getting excited about.  We have seven predictions for brick-and-mortar retail that indicate positive progress for the consumer journey and retail longevity.  

1. Retail sales will continue to steadily grow.

July 28, 2016

7 important trends in brick-and-mortar retail

By Annie Mueller

You can drive yourself crazy trying to keep up with trends, and that's not good for you or for your business. It's not wise to chase every buzzword or "next big thing" that comes along, but it is wise to keep an eye on the major trends in brick-and-mortar retail as they develop. Here are 7 we think you should know about.

1. Online sales are a major sales channel for all retailers.

2016 saw a tipping point in online sales: for the first time, the majority of retail sales were made online rather than in-store. A survey done by the United Parcel Service, Inc., showed that 51% of purchases came from online sales.

July 22, 2016

6 major changes in brick-and-mortar retail

By Annie Mueller

Brick-and-mortar retail has come a long way. Take a look at the recent changes that are affecting current trends and will determine the best way for brick-and-mortar businesses to succeed in the future.

1. Goodbye, sales funnel. Hello, customer journey.

The sales funnel is gone. Now it’s all about the customer journey, a cyclical path which the customer can enter and exit at will, and at any point along the path.

July 11, 2016

What your brick-and-mortar customers wish you knew

By Annie Mueller

It seems tricky to get brick-and-mortar shopping right for discerning customers, used to the convenience and limitless options of online retail. First they want more interaction; then they want less. They want mobile apps; they want face-to-face service. They want delivery; they want in-store experiences. It seems like they want everything, all the time; how do you decide what to improve, what to change, and what to pass by?

June 19, 2016

Retail Challenges: the 3 biggest problems facing brick-and-mortar

By Mandy Hawkins

Remember the nostalgic stories of when it was common to walk into a store, be greeted by your first name, and receive what you needed, often based on the foreknowledge the store owner had of you? 

There were butchers ready with your roast and five and dimes that offered the best deals for your household items.  Service was superior.  People wanted to visit their favorite stores because the experience was convenient and personal.  However, the convenience and luxury of e-commerce was not yet existent. Customers didn't have the options they have today.

June 18, 2016

Against the persona, for the person: the key to brick-and-mortar success

By Annie Mueller

The most powerful writing happens when a writer forgets about the brand, the philosophy, the sales strategy, the target group, and simply writes as one person to another.

It's powerful because it's real. Ultimately, no matter what form of communication we use to share our ideas with each other, we are all limited: I am an individual, and so are you. I am tied to my individuality, my own perspective, as you are tied to yours. When I speak, no matter what pronoun or "voice" I use, I am, ultimately, always speaking as one person to another. One single, unique voice to one single, unique listener.

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