posts tagged Shopping

December 30, 2016

Four retailers who won with their interactive holiday displays

By Mandy Hawkins

If you’ve ever seen Jean Shepherd’s A Christmas Story, you can recall the scene where Ralphie and his family vie for a spot in front of the local retailer’s holiday display, in order to catch a glimpse of the splendor.  Elbow-to-elbow, people frosted the glass to see what Higbees determined to represent the magic of the season.  Ralphie, of course had his eye on one thing—an official Red Ryder carbine action, two-hundred shot range model air rifle. 

December 14, 2016

Key features in a retail app that shoppers will love

By Mandy Hawkins

In the retail industry there is one guarantee: there will always be competition.

And when your competition gets better, you’ve got to strategize your next move. This includes creating an omnichannel approach to reaching and retaining customers.

One of the most important tools in your omnichannel arsenal is your mobile app. With mobile sales from apps reaching $59.86 billion in 2015, it is important for retailers’ apps to integrate and enhance the customer’s online and in-store journey (1). These three key features will make users fall in love with your app.

November 23, 2016

Our sincere thanks to retailers staying closed on Thanksgiving Day

By Annie Mueller

Black Friday is arguably the most important shopping day for U.S. retailers, or at least it has been. Black Friday weekend alone has accounted for 10 to 15% of total holiday sales, with sales between $50 and $60 billion in 2011, 2012, and 2013 (1).

Lately, though, Black Friday has not been quite the powerhouse that retailers would like it to be:

November 22, 2016

How brick-and-mortar retailers can dream up a better Black Friday

By Mandy Hawkins

Let’s talk turkey for a second.  

...

Okay, that’s enough.  Now it’s time to get shopping!  

While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line.  Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly.  How do they accomplish this in today’s competitive marketplace? 

November 10, 2016

Retailers: It's time to fix mobile

By Annie Mueller

Here's why mobile matters:

  • "Mobile users consider their devices to be a part of themselves. A study of mobile behavior by ExactTarget found that 85% of respondents said mobile devices are a central part of everyday life, signifying connectivity to all that’s going on in their world. Mobile connectivity also represents personal space that can be customized to meet one’s needs" (Data Mentors).
October 25, 2016

Halloween Trends: the not-so-spooky trends for retail

By Mandy Hawkins

It’s that time of year again: more clothing layers are added, and pumpkin spice-everything is flooding store shelves.  Welcome to fall.  

While the spotlight for amped up retail spending has always shone upon Black Friday and the holiday shopping season, the National Retail Federation has some not-so-spooky forecasts for Halloween spending.  There’s no need to scream when you look at these statistics.

September 23, 2016

Omnichannel Wins: Retailers who are redefining the shopping experience

By Mandy Hawkins

Omnichannel is the golden word in retail right now, and for good reason.

Customers are not solely committed to either brick and mortar or online shopping, but see the two as one.  In fact, most customers would never utter the words “brick and mortar,” but would differentiate by simply saying online or in-store. More and more often now, customers don't differentiate at all. They see their interaction with a brand as a continual experience, managed through many channels.

September 14, 2016

5 (BIG) reasons you should be paying attention to beacons

By Annie Mueller

Beacons are small devices that work wirelessly and communicate via Bluetooth with nearby electronics. Apple released the first iBeacon in 2013. There was a lot of hype and a little continued interest, but no one was quite sure how beacons would really, effectively, and easily be used in business environments.

Well, now we know. Or, at least, we’re starting to see the true potential of these unobtrusive, unassuming little devices.

August 23, 2016

Bringing back your back-to-school shoppers

By Mandy Hawkins

The first day of school: kids dread it, parents celebrate it. No other day in a year can collectively conjure up such an emotional wave. As the retailer, you celebrate your portion of success, considering that most American families spent somewhere around $75.80 on back to school supplies.

As families find themselves in the rhythm of bus stops, homework, and after-school activities, you now focus on how to make loyal customers out of those who supported your business for their academic needs. After all, the holiday shopping season is just around the corner (we’re not suggesting you put out the decoration just yet).

August 10, 2016

Defining the Ultimate Customer Experience in Retail

By Mandy Hawkins

Imagine this scenario: your savvy customer has done their homework and found that you, their favorite retailer, has found a sweet deal online for a product they want, but they need to touch and experience this product before purchase.

They walk through your doors, marking the beginning of their quest, and trek with intention directly to the section of your store that should contain the item they desperately seek. They lap an aisle or two, and circle again, hoping that they’ve overlooked where the item has been placed.

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