June 20, 2016
By Meghan Mabey
When starting a new retail business, one of the most important steps in developing your brand and encouraging customer loyalty is creating a logo and tagline that accurately reflects your brand and the mission of your company.
The same goes for introducing new digital technology and interactive tools for customers to use in your store. You want to increase revenue and improve customer satisfaction by producing a personalized, responsive shopping experience. You don't want to create confusion in regards to your brand and the services you provide, a professional epidemic sometimes called “brand schizophrenia.”