November 22, 2016
How brick-and-mortar retailers can dream up a better Black Friday
By Mandy Hawkins
Let’s talk turkey for a second.
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Okay, that’s enough. Now it’s time to get shopping!
While this sort of exchange used to be the mentality of customers, recent studies have shown that Black Friday isn’t packing as much punch for the retailer’s bottom line. Holiday shopping has long been the last hoorah for retailers wanting to finish out the sales year strongly. How do they accomplish this in today’s competitive marketplace?