November 23, 2016
By Annie Mueller
Black Friday is arguably the most important shopping day for U.S. retailers, or at least it has been. Black Friday weekend alone has accounted for 10 to 15% of total holiday sales, with sales between $50 and $60 billion in 2011, 2012, and 2013 (1).
Lately, though, Black Friday has not been quite the powerhouse that retailers would like it to be: