December 30, 2016
Four retailers who won with their interactive holiday displays
By Mandy Hawkins
If you’ve ever seen Jean Shepherd’s A Christmas Story, you can recall the scene where Ralphie and his family vie for a spot in front of the local retailer’s holiday display, in order to catch a glimpse of the splendor. Elbow-to-elbow, people frosted the glass to see what Higbees determined to represent the magic of the season. Ralphie, of course had his eye on one thing—an official Red Ryder carbine action, two-hundred shot range model air rifle.